Why This Course Matters:
Did you know a consistent brand presentation can boost your revenue by 23% on average? This course is designed to help business owners refine their visual brand and maintain consistency across all marketing materials.
What You’ll Learn:
- You’ll learn how to tailor your brand by hand-picking visual elements that match your business aura.
- You’ll learn to create professional-looking collateral in less time.
- You’ll learn to establish a visual brand style guide that your team and creative partners can easily follow.
- You’ll learn to provide clear, specific instructions to ensure your creative services meet your brand’s standards.
The Problem:
Inconsistent collateral can confuse your audience. It makes your brand seem disjointed, unprofessional, or even untrustworthy.
As business owners, we wear many hats. We often juggle accounting, marketing, and operations, while striving to maintain a quality product or service. Amid this chaos, it’s easy to:
- Create marketing materials without consistent guidelines.
- Produce rushed collateral that lacks cohesion when promoting an event.
- Underestimate the value of a cohesive visual brand.
- Struggle to communicate our vision to creative professionals.
Not having a consistent visual brand and a style guide costs:
- Time: Reinventing the wheel each time you create new collateral wastes valuable time.
- Money: Consistent branding can increase your revenue by 23%.
- Trust: An inconsistent brand can damage your credibility with customers.
By the end of this course, you’ll have learned where your visual brand stands and have a set of clear guidelines to maintain your brand’s integrity.
Which will
- Help reduce guesswork when it’s time to create new collateral.
- Help you to be more confident about the strength of your visual brand.
- Help you establish and maintain consistency for your visual brand.
The Visual Brand Challenge is brief and to the point with:
- Bite-Sized Videos, quick activities.
- Supportive Community: Join our members-only Slack group for support and inspiration.
- Expert Feedback: Gain access to a 25-year veteran in the graphic design industry for personalized feedback throughout the course.
- Practical Tools: Use customizable templates and links to budget-friendly resources.