In Good Shape
Give yourself a pat on the back. Based on your answers your brand is in good condition. You understand the value a strong visual brand can bring to your business. You’ve taken a lot of the necessary steps to ensure that your target audience has an ideal perception of what your business represents.
Tweakable
Your visual brand is poised for refinement. Because your collateral looks so different you have a vast selection of elements to choose from and refine. Taking a moment to glean from the variety of designs you’ve amassed and selecting elements that best reflect your vision is key.
Ground Zero
Your visual brand is like a fledgling work of art in need a few more details. You have the basic elements to build a visual style that exemplifies your vision. Look at what you have and imagine what elements you can add to make your visual brand a better reflection of your
business vision.
Reducing excess elements that don’t contribute to your vision is also important to achieve the visual brand status you’re proud of.
to develop Take some time to focus on how you want your business to be perceived. Your collateral contains a good foundation of elements on which you can build If you’ve amassed an eclectic collection of collateral that is inconsistent, hold on to the visual elements that work let the other stuff go.
