A logo is an important part of your visual brand. If done well, it tells a story about the products or services you provide. But a logo is not just used for a typical business. Symbolism that can be used on a variety of collateral is ideal for other ventures.
1. Professional Events
A well branded event often begins with a strong logo. In addition to giving a conference, expo or training a face that registrants can see across event collateral like social media, signage, emails and giveaways, it can inspire them to remember the event and take part for years to come.
2. Programs, Initiatives and Social Campaigns
A logo is often the focal point when building awareness around a particular cause. Using that same symbolism consistently when promoting that cause makes it easier for the people you’re trying to reach to connect your subject matter to your organization and process your message more clearly.
3. Political Campaigns
Much like the face of a particular candidate becomes familiar when seen on television, billboards and social media, a unique symbol that is consistently used in conjunction with that person’s likeness adds that element of professionalism and helps make that candidate more recognizable to potential constituents.
4. Nonprofits
Despite being not-for-profits, these organizations are still very similar to for profit businesses in that they need a visual brand with a good logo to put forth a strong professional front.
5. Video Series
Think of your favorite television show. At some point during the intro the logo appears on the screen. In most cases it’s a typographical logo with stylized text but sometimes you may catch some imagery entangled in the title as well. Whether it’s just text or the latter, that title logo is often always associated with that series despite the sector it shows up in —i.e. on YouTube, on merchandise, at conferences, or on red carpet events.
6. Blogs
While there’s not always a lot of print collateral associated with a blog, having an identifying symbol for it is still very necessary. In addition to using it in the header of their blog pages, bloggers use their logos for companion platforms like social media, email marketing, and digital products. A bloggers logo can be as simple as his or her signature or as detailed as a full color blend of imagery and typography.
7. Special Occasion
Weddings, showers, family reunions and birthdays often have a visual theme. At the center of a well-developed theme, there is usually a logo or at minimum, stylized text that is used on every graphic associated with the event. In weddings it’s usually the name of the two people tying the knot on invitations, announcements and programs. For family reunions, it can be the family name, date and location printed on t-shirts. Special occasion logos at the core of a theme raise the bar and make a stylish impression on a friends and loved ones.
Conclusion
Whichever type of project or entity you are putting together, having a logo to represent it is an essential part of your visual brand puzzle. It’s far more than a symbol, it’s a representation of style and vision for what you’re sharing with the world.
How can we help you with your next logo project? Check out our portfolio to see samples of our work or contact us for a free consultation, a quote or just to say hi!
