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3 Ways to Make Sure That You and Your Graphic Artist See Eye to Eye

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Photo of two women planning.
Copyright: racorn / 123RF Stock Photo

Back in the day as a graphic artist fresh out of college, my idea of how every graphic should look was slightly over-the-top. My delusions of digital grandeur would sometimes result in a final composition that was not always a match between my client’s vision and what I presented to them on paper. After all, I was an amateur, and years of working with a variety of clients has certainly decreased those kinds of scenarios significantly. But the dilemma created by not seeing eye to eye with your designer can happen even with the most seasoned graphic artists. Here are three ways to communicate more clearly with your graphic designer.

1. Write your creative brief like the success of your business depends on it.

Before you get started, provide your designer with a stellar creative brief. A creative brief is a short yet thorough description of your business and your project goals. It should include specific details about your vision for your final design and other important information like your company’s overview, target audience, message and established brand elements (if applicable) like colors, fonts, imagery, etc. Remember, less is more, but specificity is key.

2. Have your designer tell you what you meant.

During the creative brief review process, politely have your designer reiterate what they think you are saying. Most good designers who are genuinely seeking understanding will do this before you ask. This is of mutual importance because you both need to know that you are on the right track to prevent wasted time, effort and money.

3. Get thorough with your edits.

Once your designer presents your graphic to you, take some time to really review it and get feedback from colleagues, family and friends. Write down a list of any changes you would like made. Be sure to submit all of your revisions during the editorial phase. Submitting them after the project has been finalized is likely to yield additional fees. Be very specific. For example, if you say, “I would like this image to look less whimsical and more corporate,” augment that request with a link to a visual example that you like. That way, there will be little confusion.

In conclusion, graphic artists are human too. Though we’d like to believe we can use our creative intuitiveness to read your mind, we simply can’t. Communicating your vision to us in a clear and concise way that leaves little room for guessing enables us to produce a project that makes your brand a true reflection of your business.

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Filed Under: BLOG

Roswieta Glass
Roswieta Glass
December 4, 2022.
Bulb Graphics is at the top of their game! After years of experience with the highest quality of service we applaud the never ending excellence of Bulb Graphics. This company has the ability to manifest thoughts in brillant ways, far above the ask. Everytime, we are amazed at the outcome of our projects, they are clean and always professionally trendy! Bulb Graphics, LLC is for sure, the best in the business! Rose M. Glass Business Woman
Audrey Galex
Audrey Galex
December 2, 2022.
Joey Johnson’s warmth and creativity shine through in every project she touches. She brings a sensibility of wonder and joy to all of her endeavors, from her eye-catching craft projects for kids to her up-cycled and recycled fabric projects. She is flexible and professional and a joy to work with. I look forward to seeing how she will next put her talents to use in the future!
Christina Evans
Christina Evans
November 30, 2022.
Joey at Bulb Graphics is a pleasure to work with! Her graphics are beautiful, her turnaround time is stellar, and her products are high quality. It is amazing how she brings our ideas to life through her graphics. We are very pleased with her work and she is our graphic designer of choice for the foreseeable future! I highly recommend! You will not be disappointed.
Adrienne Montgomery
Adrienne Montgomery
November 30, 2022.
Joey is so resourceful and creative. She listened to my ideas and created an impressive logo for my business. She's thoughtful and professional. Timely and innovative and such a pleasure to work with.
Foodlove with Anna
Foodlove with Anna
November 30, 2022.
I needed a design for my catering business logo and all I can say is wow! The design is more beautiful than I could ever imagine. The finished product was completed in less time than I anticipated and the price was more than reasonable for the work. The logo they created capture the essence of my brand perfectly. I will definitely use them again and I’d recommend their services to anyone needing designs.
Monica McGhie
Monica McGhie
November 29, 2022.
I found Joey online and have been working with her for over a year. She is creative, fast, and reliable. Her files are clean and technical, and she fully understands the needs of her customers. She takes feedback well and is an absolute pleasure to work with. I can't recommend her more highly.
Coleen Stanley
Coleen Stanley
November 29, 2022.
I met Joey in 2015 on a project for a government client. She was honestly the best graphic designer that I had ever worked with - extremely creative, professional, and manages to deliver before deadlines every time. Since then, I have commissioned her for every project that I have been in need of graphic design services - branding, logos, eBooks, etc. She always nails my vision and I am so grateful to have crossed paths with such a talented and creative mind!
M. Mitchell
M. Mitchell
November 29, 2022.
I have had the pleasure of doing business with this company for a couple of years. They are Talented, Professional & Efficient. Highly recommended.
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based on 8 reviews

FAQ

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