Spreading the word about its newest WIC office was one goal of the Georgia Department of Public Health. The organization also needed it’s open house flyer to exemplify diversity, adhere to existing brand standards and be a clean, simple marketing piece.
WIC is a Special Supplemental Nutrition Program for Women, Infants, and Children that serves to safeguard the health of low-income pregnant, postpartum, and breastfeeding women, infants, and children up to age 5 who are at nutritional risk by providing nutritious foods to supplement diets, information on healthy eating including breastfeeding promotion and support, and referrals to health care.