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Straight out of a rain forest.

By

When En-Lyfe Nutraceutical Group engineered Out of Nature N-Zyme, a supplement that promised to boost energy when taken daily, they hired GMDS to develop the promotional materials for it.

Initially ENG presented us with three original logo comps that they had procured from another graphic designer, the design dimensions we were to use (5.5 x 8.5 inches with bleeds), and the actual product in a plain white bottle as the foundation for what we were to create. The logo comps were great and gave us a foundation on which to build. En-Lyfe Nutraceutical Group’s owner, Dr. Hall, also used a lot of great descriptive words when sharing his vision. He wanted something “impressive” that was the visual equivalent to the quality of his product. He forfeited the opportunity to share examples of product branding he liked that was already on the market. Instead, he explained that based on the work he had seen in our portfolio he trusted our creativity and would leave the creative direction to us. While this scenario seems ideal, it left a lot of room for error.

After reading more about ENG’s products and its claims, my next step was to research similar products on the market. While perusing the aisles of a pharmacy or two, visiting the websites of a few drug companies and looking at some magazine ads, I took note of how some visual brands made me feel. For example, a plain yellow and white bottle with “Vitamin C” written across the front in the Impact font made me feel that the product was low quality and mass produced. Ads with pink and purple hues or ones that donned script-style fonts seemed geared toward women.

ENG’s new product was something I might see in a natural foods store. One phrase that stood out in the copy was that these supplements contained “…the ionic minerals found in the rain forest of South Africa.” While the word “ionic” put me in the mindset of a chemistry class (font-wise that meant a structured, serif font). “Rain forest” reminded me of neutral earthy colors that you might see if you visited one.

To avoid going too far in any creative direction before getting his approval, I presented Dr. Hall with one cover design (above) to start. For the background I used a royalty-free stock photo of homemade paper. I superimposed another royalty-free stock photo of beige capsules (which were originally on a white background) onto the homemade paper background. I used an enlarged transparent watermark of the wheat element from one of the logo comps I was given to make his brand element more visible. Goudy Old Style and Copperplate Gothic were my choices for serif fonts.

ENG was pleased with the direction we went in on the first comp and had us develop the rest of its materials based on that look and feel. Get a closer look at this booklet design. Download the PDF.

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Filed Under: PUBLICATIONS

Roswieta Glass
Roswieta Glass
December 4, 2022.
Bulb Graphics is at the top of their game! After years of experience with the highest quality of service we applaud the never ending excellence of Bulb Graphics. This company has the ability to manifest thoughts in brillant ways, far above the ask. Everytime, we are amazed at the outcome of our projects, they are clean and always professionally trendy! Bulb Graphics, LLC is for sure, the best in the business! Rose M. Glass Business Woman
Audrey Galex
Audrey Galex
December 2, 2022.
Joey Johnson’s warmth and creativity shine through in every project she touches. She brings a sensibility of wonder and joy to all of her endeavors, from her eye-catching craft projects for kids to her up-cycled and recycled fabric projects. She is flexible and professional and a joy to work with. I look forward to seeing how she will next put her talents to use in the future!
Christina Evans
Christina Evans
November 30, 2022.
Joey at Bulb Graphics is a pleasure to work with! Her graphics are beautiful, her turnaround time is stellar, and her products are high quality. It is amazing how she brings our ideas to life through her graphics. We are very pleased with her work and she is our graphic designer of choice for the foreseeable future! I highly recommend! You will not be disappointed.
Adrienne Montgomery
Adrienne Montgomery
November 30, 2022.
Joey is so resourceful and creative. She listened to my ideas and created an impressive logo for my business. She's thoughtful and professional. Timely and innovative and such a pleasure to work with.
Foodlove with Anna
Foodlove with Anna
November 30, 2022.
I needed a design for my catering business logo and all I can say is wow! The design is more beautiful than I could ever imagine. The finished product was completed in less time than I anticipated and the price was more than reasonable for the work. The logo they created capture the essence of my brand perfectly. I will definitely use them again and I’d recommend their services to anyone needing designs.
Monica McGhie
Monica McGhie
November 29, 2022.
I found Joey online and have been working with her for over a year. She is creative, fast, and reliable. Her files are clean and technical, and she fully understands the needs of her customers. She takes feedback well and is an absolute pleasure to work with. I can't recommend her more highly.
Coleen Stanley
Coleen Stanley
November 29, 2022.
I met Joey in 2015 on a project for a government client. She was honestly the best graphic designer that I had ever worked with - extremely creative, professional, and manages to deliver before deadlines every time. Since then, I have commissioned her for every project that I have been in need of graphic design services - branding, logos, eBooks, etc. She always nails my vision and I am so grateful to have crossed paths with such a talented and creative mind!
M. Mitchell
M. Mitchell
November 29, 2022.
I have had the pleasure of doing business with this company for a couple of years. They are Talented, Professional & Efficient. Highly recommended.
Google rating score: 5 of 5,
based on 8 reviews

FAQ

What kind of graphic design services does Bulb Graphics offer? We specialize in publication designs like programs, reports, magazines, and brochures. We also create other marketing collateral—posters, ads, fact sheets, e-learning elements, logos, and graphics that are optimized for social media. In fact, if you bring us your idea, we’ll do our best to transform […]

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