Reynolds Cottage Art Booklet
Mary Schmidt Campbell was dean emerita of the Tisch School of the Arts and associate provost for the arts at New York University. Previously, she was commissioner of the New York City Department of Cultural Affairs, executive director of the Studio Museum in Harlem and curator at the Everson Museum of Art in Syracuse, NY. It was no surprise that when she was appointed president of Spelman College in 2015 that she would adorn the walls of Reynolds Cottage (her new on-campus home) with breathtaking original art. When the college’s department of communications called on GMDS to quickly create two 5.5- by 8.5-inch booklets mapping the location of each piece within the cottage for visitors, we were honored to do so.
We created the booklet (above) using the latest version of Adobe InDesign. Since we had created items with a similar look for the college before, we were able to set it up relatively fast. The most time-consuming task on this project was formatting the images. Because the final was to be printed, it was important to make sure that the photos had a resolution of at least 300 DPI at their original sizes. Some photos fell short but we were able to make technical adjustments that were unnoticeable in print using the latest version of Adobe Photoshop.
One notable design implementation—We used the latest version of Adobe Illustrator to create vector illustrations of location markers. Each marker had a unique color and identified a specific area of the president’s home. Color-coding the zones where certain artwork was displayed proved to be useful for visitors.
Calendar with Brochure Fold
Spelman distributes this 6″ by 17″, double-sided, tri-fold brochure (below) each year in a gesture of gratitude to donors whose support enables students to experience an education at Spelman. We created the Spelman calendar using the latest version of Adobe InDesign.
Research Day Conference Booklet
The Spelman College Research Day program booklet (below), shines a spotlight on Research Day, a presentation of winning student abstracts and a 25-year-old annual conference that showcases student talent. Created in the latest version of Adobe InDesign, we used Spelman’s signature blue along with photos taken at the previous Research Day event to create this 8.5″ by 11″, 40-page document.
The New Faculty booklet (below) recognizes newcomers among the Spelman College staff. The closed size of the 12-page booklet is 5.5″ by 8.5″, and it includes a welcome from the president along with the photos and bios of each new faculty member.