In recent years, Baltimore’s TV 25 public access channel’s viewing area witnessed an expansion from standard government access programming to the inclusion of a new block of prime-time shows.
After changing its name from TV 25 to CharmTV and getting a brand overhaul via a local design agency, the city called on GMDS to create several supplemental designs based on CharmTV’s new style guide.
The CharmTV Sponsorship Package is one of about 25 individual projects GMDS created after CharmTV’s recent transformation. Based on its new style guide we used the vibrant color scheme, standardized fonts and professional photos provided by their staff to create the 18-page, 11″ by 8.5″ booklet. Potential advertisers download the document from CharmTV’s website to learn more about their options via informative copy, thought-provoking visuals and easy-to-read graphs and tables.
The CharmTV Rate Card is another item GMDS was hired to create as an informative piece for the channel’s potential advertisers. In this document we converted the data from an Excel spreadsheet to an easy-to-read rate table using the latest version of Adobe InDesign. We used clean and simple color blocking to showcase testimonials and resized the city’s images to span the width of the page to draw attention to examples of staff members in action. The 5.5″ by 8.5″ booklet has six pages and is also downloadable via CharmTV’s website.